Why was the 1981 commercial for Duncan Donuts so successful? Not sure what I’m talking about? The 1981 commercial starred one man known as the ‘donut guy’, similar to the modern-day Subway Jared or Verizon (now Sprint) “Can you Hear Me Now?” guy.

The ‘donut guy’ was a man who in every commercial woke up at O-dark-30 just to put on his usual work uniform, have his wife kiss him goodbye as he walked out the door in a catatonic state of being just so he could go and ‘make the donuts’.

He went to work in order for his customers to have fresh, delicious donuts and for him making the donuts was his livelihood, his paycheck. He would rise out of his slumber, say goodbye to his wife to go and make money.

My husband and I joke now that as we kiss each other goodbye to begin our workday, we will say, ‘time to make the donuts’.

Have you ever felt this way? Waking up in the morning just to go to a job in order to ‘make the donuts’.  For you, making ‘donuts’ may be enjoyable, fun, invigorating, challenging and rewarding. Or for you, the idea of waking up to go and ‘make the donuts’ feels as though cinder-blocks have been tied to your ankles as you move towards the door.

What is it about the word work that brings you down? Why is it that you suffer the ‘case of the Monday’s’, sometimes on Sunday night? Feeling as though your life is in a meaningless routine Monday through Friday while living for the weekends.

Not Just Work

I wonder if ‘making the donuts’ can also be used for others areas in your life. Maybe it’s not your job where you are unfulfilled, but your relationships or community involvement or fitness routine.

Lacking fulfillment in any area of your life can initiate a downward spiral into negative thoughts and feelings while leaving you questioning if there is any way out of the rut. Most of the time, you may resolve to this being just the way it is without taking action with someone who may be able to help point your glance in a different direction than where you are currently looking.

If this is you, maybe some of the following steps and activities may help:

Spending some time in reflection.

  • How did you come to this season in the first place? Was it what you wanted to do? If yes, what has changed? If no, what would you have rather done instead?

Know Yourself

  • What skills/talents do you have or use on a regular basis?
  • What have you learned (about yourself/others) by being at this season?
  • What skills have you used/learned that you’d like to continue to use?
  • What areas need people to use these skills?

Dream Forward

  • What would you like to do with your time?
  • If you could do anything for a day, what would you do, who would be a part of your day?
  • What elements of the above are important to you?

Give yourself permission to think outside of the here and now. You don’t have to remain stuck in the mundane routine of what’s not working.

You Have a Choice

If you’d like to talk through some of your answers to the questions, I’d love to do so with you. Click here to schedule a call and we can talk more about what areas in your life where you feel you are simply ‘making the donuts’ and what action steps you may be able to take to move beyond.


Leave a Reply

Your email address will not be published.

Interested in hearing more from Kineo Life?

Contact Us!